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COVID-19 UPDATE: Secret Sofa showroom open! Tap for further details. COVID-19 UPDATE: Secret Sofa showroom open! Click here for more information.

Who we are

Richard Frost - a name you can trust.

Richard has been in the multinational furniture business for over 30 years. After extensive experience working with some of the best suppliers in the industry, Richard started Secret Sofa. His aim is to bring beautiful durable leather and fabric to his customers, without the exorbitant price tag. Richard's extensive experience in the sofa industry means you can shop with complete confidence, knowing you are buying from the best in the business.

Teddy - head of quality control.

Teddy had a dream - a dream of finding the most comfortable sofas in the world. In search of these, he found Secret Sofa's secret Black Diamond cushion technology.

Satisfied with the results of his search, Teddy has now taken charge of Secret Sofa, ensuring that only the highest quality, comfiest sofas are readily available from our warehouse.

What's the secret?

It's simple...beautiful lounges at unbelievable prices.

Unlike other traditional furniture retailers, we don’t have commission based sales staff, costly executives or shareholder bonuses. At Secret Sofa, you get excellent service, a superior product and a fantastic 5 YEAR or 12 YEAR WARRANTY.

We offer a great selection of quality designer sofas and chairs. There are no middle-men to inflate our prices. This means unprecedented savings on a range of the world's best sofas and chairs.

Order Online

Never bought furniture online before? Put your mind at ease with our fabric swatches. We will post FREE fabric samples Australia-wide, so you can see if our sofa is right for you. 

Simply fill out this form:

Not the right sofa for you? Contact with us within 30 days of receiving your delivery and we will return it, no questions asked. For full terms and conditions please see our returns page.

What about shipping? Check out our detailed shipping information.

Visit our showroom

If you'd prefer to visit your new sofa in person, you can visit our showroom at 

347 Warrigal Rd, Cheltenham VIC 3192.


Our Secret Sofa team have decades of experience working with many of the greatest sofa manufacturers and fabric designers in the USA, Europe, Asia and Australia.  

Our mission is to provide you the consumer a highly curated collection of lounge furniture at amazingly affordable prices.  To achieve this, we’ve eliminated all the unnecessary layers found in the traditional retail models.

Your journey with Secret Sofa is backed by our friendly team and our 30 day money back guarantee.  If you’re not happy, we’re not happy.

Our Secret to Value

Buying Direct

Life is complicated enough without unnecessary layers. Here as Secret sofa we believe in simplifying the process. We buy in bulk direct from our manufacturers. No middlemen means you save BIG!

Always Improving

Just because something has always been done the same way, doesn't mean it can't be improved on. We are always looking for feedback to be better, so drop us a line and tell us what you think.