Who we are
Richard Frost - a name you can trust
Richard has been in the multinational furniture business for over 30 years. After extensive experience working with some of the best suppliers in the industry, Richard started Secret Sofa. His aim is to bring beautiful durable leather and fabric to his customers, without the exorbitant price tag.
Richard’s extensive experience in the sofa industry means you can shop with complete confidence, knowing you are buying from the best in the business.
HeadiTeddy - Head of quality control
Teddy had a dream - a dream of finding the most comfortable sofas in the world. In search of these, he found Secret Sofa’s secret Black Diamond cushion technology.
Satisfied with the results of his search, Teddy has now taken charge of Secret Sofa, ensuring that only the highest quality, comfiest sofas are readily available from our warehouse.
What's the secret?
It’s simple…beautiful lounges at unbelievable prices.
Unlike other traditional furniture retailers, we don’t have commission based sales staff, costly executives or shareholder bonuses.
At Secret Sofa, you get excellent service, a superior product and a fantastic 3 YEAR or 10 YEAR WARRANTY.
We offer a great selection of quality designer sofas and chairs. There are no middle-men to inflate our prices. This means unprecedented savings on a range of the world’s best sofas and chairs.
Our Secret Sofa team have decades of experience working with many of the greatest sofa manufacturers and fabric designers in the USA, Europe, Asia and Australia.
Our mission is to provide you the consumer a highly curated collection of lounge furniture at amazingly affordable prices. To achieve this, we’ve eliminated all the unnecessary layers found in the traditional retail models.
Your journey with Secret Sofa is backed by our friendly team and our 7 day money back guarantee. If you’re not happy, we’re not happy.
Our Secret to Value
Buying Direct
Just because something has always been done the same way, doesn’t mean it can’t be improved on. We are always looking for feedback to be better, so drop us a line and tell us what you think.
Always Improving
Life is complicated enough without unnecessary layers. Here as Secret sofa we believe in simplifying the process. We buy in bulk direct from our manufacturers. No middlemen means you save BIG!
Buying Direct
Just because something has always been done the same way, doesn’t mean it can’t be improved on. We are always looking for feedback to be better, so drop us a line and tell us what you think.
Always Improving
Life is complicated enough without unnecessary layers. Here as Secret sofa we believe in simplifying the process. We buy in bulk direct from our manufacturers. No middlemen means you save BIG!
Visit Melbourne Showroom
If you’d prefer to visit your new sofa in person, you can visit our showroom at
347 Warrigal Rd, Cheltenham VIC 3192.
Visit Sydney Showroom
Visit Moore Park Showroom